Latinos in the US rely on tools like Skype to talk to their families and friends living abroad and due the time difference, most conversations happen at nighttime.
Toyota Prius, the most recognized eco-friendly car in the world, used that reality to develop the first banner that makes users save energy at home.
We took advantage of the computer's screen brightness, interacting with our users when they're on Skype, in a clever and non-intrusive way.
With a simple call to action, Turn off a bulb, turn on this banner, we communicated the LED lights car feature and helped people to save energy.
A real-life hack that mother nature will surely appreciate.